The World Wide Fund for Nature (WWF) Philippines recently partnered with The Incubation Network (TIN), xchange, and it makes sense to continue supporting the development of impact entrepreneurs who create innovative solutions for a plastic-free vision. in nature by 2030.

WWF and TIN stressed that plastic pollution must be addressed as it threatens communities, marine life and ecosystems on Earth.

A recent report from WWF Philippines estimated that around 2.15 million tonnes of plastics are produced annually in the country.

To address this, WWF is implementing the No Plastics in Nature initiative where it works with cities, policy makers and businesses to eliminate unnecessary plastics, switch to sustainable inputs and double reuse, recovery and recycling to worldwide.

Part of this initiative is Plastic Smart Cities, a global movement of cities and tourist destinations that strives to eliminate plastic pollution through innovation.

WWF and TIN joined forces in 2019 to launch a key element of the Plastic Smart Cities strategy: harnessing impact entrepreneurship to fight plastic waste.

Impact businesses are emerging as a sustainable solution to complex development challenges. When combined with other forms of support and capital in a blended finance model, WWF said adopting market-based models helps attract investment, build ecosystem, achieve sustainability and evolve solutions. In the Philippines, the plastic waste sector is a border sector.

The partnership has given a boost to the impact of entrepreneurial innovations and sustainable solutions through hackathons, a sprint and Makesense’s incubation program, the Makesense academy, held in 2020.

“The Incubation Network is proud to partner with WWF, xchange and makes sense to tackle plastic pollution in the Philippines by building communities that nurture, grow and support holistic innovative solutions as one of our areas of focus. intervention, ”said Simon Baldwin, director of The Incubation Network.

Baldwin said they were “excited to see the strong community ecosystem that is being built through this program.”

For five months, from April to August of this year, entrepreneurs will learn from experts in innovation and systems thinking, marketing, accounting, strategic planning, circular economy, gender-focused investing and design of business. pilots, among others.

They will go through a rigorous process, including classes, learning-by-doing workshops, interactions with mentors and ecosystem leaders, and peer learning activities in a safe space that will allow them to ” Acquire knowledge and skills, reflect and build relationships with other stakeholders to help them establish their businesses and prepare them for investment.

WWF Executive Director Katherine Custodio said the conversation about the environment has been fueled by innovation and people’s desire to take care of people.

“We are happy to partner with xchange, The Incubation Network and sense, who are key experts in the field of innovation, as we are optimistic and excited to harness the potential of social entrepreneurship to tackle pollution plastic in the Philippines. “



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