Two major American brands team up for independence day

American Giant and Samuel Adams collaborate on a limited line of beers and clothing to celebrate U.S. Independence Day. The “Cheers to Good Company” collaboration features a one-of-a-kind lager made from nationally sourced hops and a limited-edition clothing line. Both are called American Crafted.

In the press release, Sam Adams and American Giant discussed the two companies’ similar values ​​and how it is a natural partnership, as both use the best locally grown ingredients, whether it’s malt and hops or cotton.

Getting together in honor of Independence Day to celebrate community, friendship and shared bonds seemed like a ripe opportunity. “American Giant and Samuel Adams are all focused on two things: quality and values. It’s that simple, ”said Bayard Winthrop, CEO and Founder of American Giant. He continued, “Using the highest quality ingredients is of the utmost importance, whether it’s for a classic sweatshirt that can be passed down from generation to generation or a carefully crafted beer. We are proud to work with Samuel Adams, a company that shares our commitment to quality and craftsmanship.

Products made in the USA by American Giant

American Giant designed a high quality, limited edition t-shirt and classic full-zip sweatshirt, a silhouette that is known as “the greatest hoodie ever.” The limited edition gear, American Giant style, is 100% sourced and produced in the USA, and is available today at the Samuel Adams online store, Samuel Adams Massachusetts and Cincinnati taprooms , on the American Giant website, and at American Giant outlets.

According to a spokesperson for American Giant, this is a limited-edition collaboration and the company will not restock products, so customers should order quickly before items run out. Asked about future collaborations like this, an American Giant spokesperson said, “We love to partner with brands and organizations that share our mission and values, and we are always open to exploring. creative and interesting collaborations. “

Samuel Adams American Craft Beer

Sam Adam’s American Lager is made from nationally sourced hops from Michigan and malt from Malteurop Malting Company in Milwaukee and Valley Malt in Hadley, MA. The lager features a deep gold color with a balanced hop and malt character, and is refreshingly unfiltered for the holiday weekend. Rich Ferrell, Samuel Adams Brewer said: “When brewing American Crafted we wanted to channel the lager tradition to create a balanced yet high unfiltered Kellerbier style with herbal notes, spicy noble hops and aromatic herbs. for a tasty beer that captures the essence of meaning. summer celebrations this season, and one that can bring our communities together through our shared commitment to quality, creativity and innovation. American Crafted retails for $ 16 for a 4-pack of 16oz cans, and is available in Samuel Adams’ Massachusetts and Cincinnati valve rooms and also for sampling at American Giant retail stores.

The spirit of the times

Zeitgeist (a term that refers to the zeitgeist) for 2021 could be community and family focused after more than a year of isolation and confinement for many. Independence Day is a holiday like no other as pandemic restrictions in the US market have been largely lifted over the past month and the holiday marks the first reconnection for many people. The July 4 holiday will be one of the first for friends and family to see each other after a long hiatus due to the pandemic lockdown. Many consumers feel a special need to be surrounded by family and friends and to celebrate the community with typical outdoor activities, picnics and parties.

Founder Bayard Winthrop talks about his inspiration for American Giant

Winthrop grew up in the 1970s when there were still some big American brands in the market like Levi’s, Woolrich and others. He said: “I almost had an emotional connection with these brands because they weren’t just great products, but brands that I was proud to connect with.” 40 years later, he moved to the Bay Area and surrounded himself with other great companies that were innovating and fundamentally disrupting industries.

And yet he was told, after spending most of his professional career in manufacturing, that we were no longer able, as a country, to make a sweatshirt in North Carolina. Winthrop said: “I found this unacceptable. I felt that the innovation that was happening with e-commerce, the internet and technology could lead to an opportunity that would allow me to restructure the company in such a way as to once again unlock high-quality American manufacturing at scale. . Once he understood this idea, there was no going back.

Winthrop started American Giant on the simple belief that we can make things better nationally. Ten years later, it still is. While other brands relentlessly pursue cheaper manufacturing practices overseas, American Giant is investing in the domestic supply chain instead. Winthrop said, “When you get closer to the product, it will always be of better quality. Period.”

Customers opt for more sustainable clothing products

Durable non-disposable summarizes the current shift in consumer mindset towards buying better but less quality clothing items and a general slow fashion movement. Winthrop agrees, saying, “Consumers today are more aware of their purchasing power and the impact it has on the world around them. That being said, it’s not just up to consumers to create a better world. He went on to talk about how consumers, brands and governments need to work together to reward companies and countries that do good and discourage those that don’t. This is especially true in clothing. Although American Giant is not a B Corporation (just over 4,000 companies are B Corps certified), it certainly acts as such. B Corporation certified companies balance purpose and profit and are legally required to consider the impact of their decisions on their workers, customers, suppliers, the community and the environment. They are essentially a community of leaders, at the origin of a worldwide movement of people using business as a force for good.

For both brands, America is synonymous with uncompromising entrepreneurship, a drive to be better every day, and a drive to challenge the status quo. As challenger brands, both draw on their heritage to rethink the ordinary and create extraordinary products for their communities. An ideal time to celebrate these core values ​​through such an exciting collaboration