IRVING, Texas – (COMMERCIAL THREAD) – TruDecision, Inc. (TruDecision) today announced that its advanced analytics platform will be deployed by CIG Financial (CIG) to seek improved performance and an enhanced dealer experience. CIG will leverage TruDecision’s Expert Auto Score to offer more approvals at competitive prices.
TruDecision offers the first-of-its-kind analytical platform as a service, where sophisticated quantitative solutions are developed and rapidly deployed to clients on a pay-as-you-go basis. TruDecision CEO Daniel Parry explains, “Each form of modeling has strengths and weaknesses associated with it, including AI and machine learning. We call our service an analytical platform because we start with the customer’s business need and then select the method that most effectively meets them. We are very pleased to partner with CIG Financial, a leader in the auto finance industry that already has a strong foundation in disciplined lending.
Parry continues, “Original models are usually built from a lender’s own performance, which is only a fraction of what it sees; however, their models must be accurate on all applications. For this reason, we have created the Expert Auto Score, which has been developed from millions of consumer records. The score is made up of many models designed to be accurate across the entire credit spectrum, from near prime to deep subprime.
“We are committed to adding value to our dealer partners to help them achieve better sales,” said Jeff Butler, President of CIG Financial. “The ability to offer highly competitive terms on a larger number of approvals is an essential element in meeting this commitment,” he said. “The TruDecision team not only offers the best solutions to help us achieve this goal, but their extensive experience as auto lenders allows us to seamlessly integrate their models into our existing operations,” said Butler.
About CIG Financial
CIG, headquartered in Irvine, Calif., Is an indirect auto finance company that helps franchised and independent car dealerships provide financing to their customers. CIG has provided high quality service to dealers and customers for over 35 years and is currently approved and ready in 19 states. For more information visit www.cigfinancial.com.
About TruDecision
TruDecision is a financial technology company focused on providing sophisticated analytical solutions to consumer lenders that deliver superior bottom lines. TruDecision serves banks, credit unions and finance companies through several loan products, including unsecured auto, motorcycle and personal loans in the United States and Canada. They offer original expert product scores, along with pricing optimization, collection models, and custom decision APIs. For more information, contact [email protected] or visit www.trudecision.com.