Women are now leaving the labor market four times faster than men. What should be done to remedy it?

It’s terrifying to think how long it will take us to lose 3 million women in the workforce. As an active mother of four daughters, I have been able to experience many of the drivers behind the new “She-Assignment”. The pressure of trying to manage my job, while trying to help my kids navigate the perpetually problematic new world of online learning, trying to acquire food, and then having to cook 147 meals a day , as well as handling all other household needs, is enough to exhaust Wonder Woman. Normally, when I’m overwhelmed, I turn to my self-care strategies. But at Brené Brown Dare to lead podcast, she explains that “the cure for burnout is not and cannot be self-care. We all need to take care of each other. I believe that is the reason why I am still working. In my company, we have a culture where we all really care about each other. We recognize that employees have children at home and must work. Thus, there is no discrimination when a person needs flexible working hours due to childcare issues. No one is stigmatized when a child walks into a Zoom call screaming. There is no perception that any of us are less reliable when we have to juggle competing work and family priorities and we don’t feel like it limits our careers when we have to.

Women drive up economies and businesses. It is imperative that companies embrace a culture of empathy to help stop burnout and set the tone that women matter to their business. Every business needs to adjust the standards and expectations that can cause stress and burnout for employees. Because we cannot afford to lose another single woman to the surrender.

Who was your mentor and what are you doing now to bring the elevator back down?

I have been fortunate to have so many people invested in me and I stand on the shoulders of so many amazing women today. One of my most inspiring mentors is my current boss and friend, Leslie Zane. She is a serial glass ceiling breaker and was the first woman to found a branding and CMO consultancy group 25 years ago. I always joke that working with her is like getting your Harvard MBA every day. It is really important for me to pay this gift to the next.

I strive to embrace and constantly live a mentoring mindset because when you do, you earn a reputation as someone who genuinely cares about uplifting others and who will bring you phenomenal people who will be loyal to you. for life. And if you surround yourself with amazing people, you will be more successful and be seen as that goddess who always delivers and everyone wants on their team. In fact, research shows that mentors are six times more likely to be promoted. It’s no wonder that almost 90% of those who have been mentored mentor others.

One of the ways I return the elevator is my involvement in the National Charity League with my four daughters. NCL is a philanthropic organization of mothers and daughters whose mission is to develop socially and conscious women leaders. It is important to teach women not only how to express themselves and be confident, but also to educate them about strategy, negotiation, fiscal responsibility and risk taking. These are often gaps that prevent women from accessing leadership positions.

The more we each elevate women and celebrate their successes, the sooner we will finally break all glass ceilings!

What is your golden rule at work?

You will never make history in your comfort zone. As the Triggers Healthcare Practice Leader, I strive to challenge the status quo every day, not for the sake of being a ‘challenger’, but because I know we can improve. the lives of our clients (and their clients) by doing so. The New Trigger Marketing Rules are a set of advanced principles based on behavioral science (as opposed to the conscious approaches traditionally used). They allow our clients to take advantage of the cognitive shortcuts of healthcare professionals and patients to accelerate conversion. The benefit is huge – often a two to three-fold increase in their growth rate. They also directly help patients by increasing primary and secondary adherence.

The most visionary marketing managers we work with know that current marketing methods have been “hit and miss” and that they need to evolve their approach and live outside their comfort zone if they are to be successful. These new best practices allow them to accelerate their growth and unleash the full potential of their business. There are phenomenal examples of healthcare leaders who have plunged headfirst out of their comfort zone to collaborate and reinvent what is possible at record speed, especially in terms of miraculous achievements in development, commercialization and the distribution of vaccines. And they actually made history by doing it.

We are living through one of the most exciting and promising periods of medical invention and innovation in history, and I have never been so proud to be a part of the healthcare community than today. hui. I can’t wait to see what we’ll accomplish next!

How have you coped with the unique challenges of the past 12 months?

It’s not often that ideas from my professional life find their way into my personal life in a way as profound as that of COVID. Our company has conducted research throughout the pandemic to understand what the new subconscious drivers and emerging behavioral barriers were, stemming from the biggest global behavior change in modern history. We found that there were two competing branches of instincts: preservation (based on fear) and perseverance (based on progress). Armed with this knowledge, my family and I made a concerted effort to focus more on persistence. We sought opportunities to overcome the disruption induced by the pandemic in a way that also underscored the positive sides of the crisis. Not having so many commitments meant we could have a homemade family dinner together each night. And we got really creative! We had themed dinners where we dressed to match the dinner (cowboy hats and boots for the barbecue, kimonos for the sushi night, etc.). We actually made our own board games, created exercise stations, and did scavenger hunts around the house and yard, made our own. Iron chief cupcake contests, made cards and posters for local nursing homes, and disconnected from our phones – we listened, learned and laughed more than ever.

One of the biggest benefits was that COVID very effectively got our whole family out of the hamster wheel that we didn’t even realize we were on. We were all running so fast in so many different directions that we didn’t take the time to wonder how overwhelmed we were. Getting off that wheel has made our family stronger than ever and we have all learned the power of perseverance firsthand.

What are the first things you plan to do when the pandemic ends?

I intend to follow my newly rediscovered philosophy of collecting moments and not things. I learned this lesson when I was 19 when I was diagnosed with advanced cancer, but I’ve lost sight of it over the years. If there’s anything COVID has made clear to me, it’s that lasting joy doesn’t come from objects, it comes from experiences. We lost two of our family in May within 12 hours of each other. It was a devastating reminder that we have limited time to collect these experiences and that the lasting memories they create are far more precious than anything you can buy. So, now we are “memory keepers” – for ourselves and for our extended family. Some family adventures we are planning are: getting lost in the magic of a Pink Floyd laser light show, being humbled by the Philadelphia Pops orchestra playing our children’s favorite music from The Beatles, visiting another world to soak up the Iceland’s geothermal blue lagoon and pay homage to the origins of our ancestors in Ireland, Scotland and England.

But my most urgent and important plan is to spend time with my mom, who I’ve only been able to see twice in the past year because her long-term care facility has been closed due to COVID. I can’t forget the overwhelming loneliness she has lived with over the past year, but I can fill each of her days with beautiful moments, whether it’s giving her a huge hug, having a meal together, or just simply. brush it Hair. I want her to experience only lasting joy from now on.

I’m not saying you won’t find me occasionally at HomeGoods yet, but if I do, I’ll be there with my kids playing hide and seek (and maybe just a little bit of shopping.)

From the 01 July 2021 issue of MM + M – Medical Marketing and Media

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