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It’s not good news for wing fans.
Domino’s recently announced changes to one of its popular menu options. Although the chain is primarily known for its pizzas, it also offers a variety of chicken wing options to its customers.
According to a recent announcement, however, customers will start getting fewer wings.
At the 2022 ICR conference, Domino CEO Ritch Allison explained that several changes would be made to the Domino’s menu, reports Nation’s Restaurant News. He said the chain’s $7.99 deferral deal will now only include eight wings.
Allison explained that commodity costs and inflation are responsible for the wings shrinking. This decision was reportedly made in anticipation of increases in the cost of food and wages.
American multinational pizza restaurant chain Domino’s Pizza in Gothenburg. (Photo by Karol Serewis/SOPA Images/LightRocket via Getty Images)
The $7.99 to-go offer will also become an online-only offer.
Domino’s CEO also explained how digital sales have shown businesses where they can grow. According to the report, approximately 50% of Domino’s sales come from digital controls. Of these orders, two-thirds consist of delivery notes.
The rest of the digital sales come from takeout orders.
Part of Domino’s decision to focus on digital controls was also inspired by streamlining employee responsibilities. With more orders coming from digital sources (websites and apps), that means fewer employees are needed to answer the phone.
The company also said it plans to continue investing in its supply chain infrastructure in the coming year, as well as investing in new technologies to drive growth.
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